Real Coaching Isn't a Download—It's a Calling
Welcome to the world where coaching isn’t a trend, a checklist, or a $27 download you slap your name on.
Coaching is a catalyst for real change.
It’s a calling—one that demands development, discipline, and boldness.
You don’t become a coach by repeating Pinterest quotes or giving advice.
You become a coach by learning how to lead.
How to listen.
How to guide someone into who they were created to be.
If you're done with recycled advice and surface-level “support,” and you’re ready to build something that actually changes lives—you’re in the right place.
Because real coaching ignites movement.
And I’m here to help you rise above the noise and become the coach your clients can actually count on.
The True Core of Coaching
At its core, coaching is about transformation—not information.
It’s not about tossing advice at someone and hoping it sticks.
It’s about equipping people to own their breakthroughs, not depend on you for every next step.
It’s about walking with real people through real problems, helping them:
Push through challenges
Build foundations
Hit goals
And step into who they were created to be
You don’t need to be perfect. But you do need to be prepared.
Coaching is an honor.
You're often the one person in someone's life who believes in them when no one else does.
That’s not something to wing.
That’s something to train for.
Coaching vs. Program Peddling
Let’s call it out:
There’s a difference between real coaching and selling pre-packaged programs.
Coaching is personal. It’s adaptable. It evolves with your client.
It requires real-time discernment, active listening, strategic tools, and the ability to ask powerful questions.
Program peddling is often one-size-fits-all. It’s passive. It's often more about profit than people.
Here’s the truth: Programs can be valuable. I use them too.
But you should never build programs before you’ve coached real people.
If you’ve never coached one-on-one, if you’ve never sat across from someone and helped them move through fear, trauma, indecision, or burnout—then you’re not building solutions.
You’re building guesses.
🔥 If you want to sell something that actually works, you have to get in the trenches first.
Great Coaches Develop Before They Market
You do not need to be a marketing genius to be a great coach.
But you do need to be a great coach before you go out and market.
Anyone can build a lead magnet.
Not everyone can help a client change their life.
So here’s the hard truth no one wants to say:
If you’re focused on selling mini-courses and funnels before you’ve done real coaching work, you’re not a coach yet—you’re an entrepreneur selling a product.
There’s nothing wrong with being an entrepreneur. But don’t confuse the two.
Real coaching requires real training and real experience.
Know Your Edge. Own Your Strength.
You don’t need to fit a mold to be an effective coach.
Some people are natural empathizers. Others are strategists. Some are vision-casters. Some are fierce encouragers.
What matters most is that you know your edge—and own it.
For example:
I’m not the warmest, most emotional coach in the room.
But I’m bold, fast-moving, and focused on delivering results—and my clients come to me for that exact reason.
You don’t have to be everything.
But you do have to know who you are—and stay in alignment with it.
Avoid being passive. Avoid being opinionated or preachy.
Ask better questions. Listen hard. Respond with intention.
These are the skills I instill in every coach I train.
You Can’t Coach Beyond Your Own Growth
Want to help others grow?
Then you need to grow first.
Great coaches are deeply self-aware.
They've done their inner work.
They don’t coach from insecurity, ego, or performance.
You can’t fake this. You can’t learn it in a weekend.
And no—watching YouTube videos and reading a few books doesn’t make you a coach.
You need real support, mentorship, and training.
You need to work with someone who will help you see your blind spots and push your edge—because your personal development directly impacts your client’s results.
When you grow, your ability to lead others grows with you.
The Skills That Separate Coaches from Talkers
There are people who talk—and there are people who coach.
Here are just a few of the essential skills I teach in my coaching academy:
Emotional Intelligence – Navigate your emotions and your clients with maturity
Goal Setting & Action Planning – Turn clarity into action with measurable progress
Accountability – Know when to challenge and when to hold space
People Reading – Understand behavior, tone, and energy
Communication Proficiency – Speak with clarity and purpose
Effective Questioning – Ask the right question at the right time
Setting Boundaries – Keep coaching clean, respectful, and powerful
Family & Individual Dynamics – Adapt to both group and one-on-one coaching
Coaching Do’s & Don’ts – Know the difference between helping and hurting
These aren’t “nice-to-haves.”
These are must-haves.
📌 Real coaching is a craft—and you sharpen it with real experience and intentional practice.
Great Coaches Don’t Wing It—They Train for It
If you want to coach with confidence, you need training that equips you.
Not just theory. Not just surface. Not just “rah-rah” content.
Look for a coaching program that offers:
A comprehensive curriculum
Live practice and role play
Supervised coaching feedback
Support from real, experienced coaches
Ongoing mentorship and tools
That’s what I offer.
It’s not your average certification. It’s not copy/paste. It’s not a glorified PDF with a Facebook group.
If you’re serious about building a powerful, impactful coaching business—you belong on the waitlist.
👉 Click here to join now
Certification Isn’t Required—But Excellence Is
Let’s clear something up:
Coaching is not a regulated industry.
You don’t have to be certified.
But you do need to be competent.
No one’s ever asked to see my certificate in 15+ years of coaching—but I still pursued training, mentorship, and accountability to grow into the leader I am today.
You do this for you.
For the people you’ll serve.
For the excellence your calling deserves.
In my world? I only refer coaches who are trained, skilled, and delivering results. Period.
Strong Coaches Have Strong Minds
Coaching isn’t just skill. It’s mindset.
You need:
Confidence – Know what you bring to the table
Resilience – Because building a coaching business isn’t easy
Growth mindset – Keep learning, keep stretching
Self-awareness – Know what’s happening in you when you're coaching others
Emotional regulation – Coaching will trigger you—you better know how to handle it
The more you grow personally, the more powerfully you show up professionally.
Want to Help People? Then Get in the Game
If you’re feeling called to coaching—but you’ve been stuck, unsure, or frustrated by what you’ve seen in the industry…
💥 This is your sign.
✅ Take the Coaching Aptitude Insight Assessment
✅ Reflect on your story and your strengths
✅ Choose a program that doesn’t sell hype—but builds skill
✅ And then: get in the game
No more sitting on your calling.
No more hiding behind low-ticket funnels.
No more doubting your potential.
Don’t Just Dream It. Coach It.
Your desire to help people isn’t random.
It’s a divine assignment—and it requires action.
Here’s what to do next:
🔑 Your First Steps:
Take the Coaching Aptitude Insight Assessment
Reflect: Who are you? What do you bring? Who are you called to serve?
Stop wasting time in low-quality courses and surface-level strategies
Get real support. Real coaching. Real development.
Impact doesn’t come from volume.
It comes from depth.
From service.
From skills.
From showing up for your clients with your whole heart and sharpened tools.
Let’s build this thing right.
Conclusion: Get Into Action
You’ve got the truth.
You’ve got the next step.
Now it’s time to move.
🎯 Take the Coaching Aptitude Insight Assessment Click Here
🎯 Join the waitlist for coaching training Click Here
🎯 Or reach out and let’s talk directly—[email protected]
Great coaches aren’t born. They’re built.
Through practice. Through growth. Through support.
Let’s build you the right way.
You were made for impact. Let’s build it—together.
With bold belief in you,
Leisa Jenkins
The Coaches’ Coach
Delivering real results for real people who want to create real impact.
